Newsletter #5…

Warm greetings to you all,

Several months have passed since my last newsletter. As always, I'd like to begin by thanking you sincerely for your positive feedback both on our products and on our previous letters. Your calls are very important to us. They provide us with 'food for thought'. They motivate us to make improvements wherever possible and they push us to create new, tasty and nutritious products.

On a personal note, my father and I are thrilled to have my brother, Guy, join us as a full-time member of our family business. He's motivated, talented and highly committed. He is a welcome "'new voice" who brings fresh ideas and new energy to everything we do. As partners we complement each other and as brothers are able to give our father and mother well-deserved vacation time. As a group and as individuals, my parents, brother, wife and I, and all of our employees are dedicated to maintaining the highest quality products and to serving you in the best way we can.

I am very pleased to announce that our store, situated at the front of our industrial bakery, will be opening on Tuesday June 11, 2002. In addition to our existing products, we will be offering many new, delicious, nutritious and innovative treats.

I'm pleased, also, to tell you that we have received certification for our Organic Whole Wheat pita from the "Organic Crop Producers & Processors Ontario Inc." (OCPP), which is one of Ontario's best known certifiers. This organization sets very high standards and conducts inspections on a regular basis.

In response to the many requests we have had from you for quick, easy and tasty recipes, we offer you one of our favorites which can be found on the back of this newsletter. We call this recipe Hearty Humus. Humus is a healthy mix of ground chickpeas and ground sesame seeds (tahini) mixed with a little garlic and some spices. Both chickpeas and sesame seeds are very nutritious. As well, sesame seeds are high in protein and polyunsaturated fatty acids and contain a high percentage of vitamin B. This humus is highly nutritious, very tasty and a great dipping partner for our pitas.

In closing, I thank you again for your continuing and growing support of our Pita Break products. We remain committed to providing you with the best quality products at all times.

Sincerely,
Alon